Applying SD to the Management of a SMEs: A Case of Study in wine industry

This paper analyzes a winery company using System Dynamics to investigate policies for sustainable development. The wine production sector and the world market show complex characteristics that limit real understanding of the behaviors generated.
System Dynamics can be a powerful tool to improve understanding and find leverage points of complex management systems by supporting managers testing “what-if” scenarios and exploring what might have happened – or what could happen – under a variety of different past and future assumptions and alternative decisions. The company strategy for penetrating world wine market meets resistance factors – outside – in its competitors, but as well – inside – in its own structure. This System Dynamics model improves understanding of the real factors limiting company performance and helps decision makers to overcome company constraints.

Paper presentato: 16th International System Dynamics Conference Quebec, Canada, 20-23 July 1998